Reebok has a large campaign going around called "I Am What I Am" featuring some of the hottest celebrities in the game like 50 Cent, Allen Iverson and Stevie Williams. The campaigns goal is to encourage the youth to embrace their own individuality and celebrate their contemporary heroes. Who knew 50 was a hero? Not that he can't be...but I'm just saying. Check out the ad with 50 Cent below:
And here's some more footage of 50 Cent with his son below:
What I want to know is will these ads encourage folks to run out and buy more Reeboks? I need to know.
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